Funnel Metrics

Be updated with the Funnel Metrics values and changes.

Funnel Metrics are displayed right at the top left of the Dashboard. They help you analyze the ad performances for the running campaigns for the complete sales funnel.

The Funnel Metrics data is shown for the last 30 days or for the selected time interval.

Let’s have a look at each Funnel Metric:

Spend:

The total amount you have spent from your PLA Wallet for the selected time period

Ad Impressions:

Total number of impressions on all the ads

Ad Clicks:

Total number of clicks registered on all the ads in the selected time range

Orders:

Total number of orders received through Paytm PLAs for the selected duration

GMV(Gross Merchandise Volume):

Total Revenue earned through Paytm PLAs for the selected time period

ROI (Return on Investment):

Total ROI achieved in the selected time period, i.e. GMV through Paytm PLAs divided by Spends on PLAs.

For example, if you invest Rs 100 in PLA and get GMV (Gross Merchandise Value) of Rs 500, then your ROI would be 500/100 = 5x, i.e. 5 times.

NOTE: For each Funnel Metrics, the percentage change compared to the previous time interval is also displayed.

NOTE: Orders and GMV are attributed over a 14 day period. This means that if a customer clicks on a PLA ad and buys the product within the next 14 days, then that order and GMV is attributed to the PLA ad.