Budget Setting

The 'Edit Budget' icon in 'Your Campaigns area' takes you to the Budget Drawer.

Budget Setting allows you to set Daily Budget for the campaigns.

1. To set a Daily Budget for a campaign, enter the desired Daily Recurring Budget.

Enter a Daily Recurring Budget

2. Enter the Maximum Spend Limit. When this limit is reached, the campaign will automatically stop. If you don't enter any Limit, the campaign will continue with recurring Daily Budget until the Wallet is empty.

Enter the Maximum Spend Limit (optional)

3. Click on the 'Save' button to apply changes.

My Budget isn't getting spent, what should I do?

If your budget is not getting spent, it may be due to one of many possible reasons:

REASON #1 You have excluded too many products to advertise

‌Go ahead and select more products for your campaigns (by excluding lesser products). Or switch to the AI-mode and let smart processes do their job.

You can change the Product Selection Mode through the Product Selection shortcut in the 'Your Campaigns' section.

REASON #2 The Bid (Max. CPC) is not competitive

Another reason for Budgets not getting used is a low CPC Bid. The set Bid may not be competitive enough and hence isn't bringing the clicks. Try setting a higher bid through Bid Setting.

REASON #3 Your catalog falls in a less-popular category

It is possible that since your products fall in a less-popular category, ads aren't bringing the desired results. A less-popular category is one in which not many buyers are looking to buy products.

Try advertising different types of products to have a wide range of prices to get better results.