# Budget Setting

The 'Edit Budget' icon in 'Your Campaigns area' takes you to the Budget Drawer. 

![](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-PXcpY3iU3xfuqd1D2%2F-M-PYT7RA6UDFVkoK5M1%2Fscreencapture-staging-v3-apps-onlinesales-ai-dashboard-2020-02-06-16_22_27%20\(14\).png?alt=media\&token=b6518ea5-dfca-4005-8565-b3bcca014733)

**Budget Setting allows you to set Daily Budget for the campaigns.** 

1. To set a Daily Budget for a campaign, enter the desired **Daily Recurring Budget.** 

![Enter a Daily Recurring Budget](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-hohqYBtOzdydQctf3%2F-M-hppCFNGu6nag-5Lmr%2FPaytm%20\(9\).png?alt=media\&token=da6a9567-09fe-4787-86b3-a989f6ced93d)

2\. Enter the **Maximum Spend Limit**. **When this limit is reached, the campaign will automatically stop.** If you don't enter any Limit, the campaign will continue with recurring Daily Budget until the Wallet is empty.

![Enter the Maximum Spend Limit (optional) ](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-hohqYBtOzdydQctf3%2F-M-hpymAX7iWkGi9VH4P%2FPaytm%20\(10\).png?alt=media\&token=4f531346-9c84-4da4-b28f-72004e2628d3)

3\. Click on the **'Save'** button to apply changes. 

![](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-hohqYBtOzdydQctf3%2F-M-hqDV7uoeeLfPcV4Vo%2FPaytm%20\(11\).png?alt=media\&token=5966c21d-f5e0-4bb7-89ac-a502ffa1e904)

## My Budget isn't getting spent, what should I do?

If your budget is not getting spent, it may be due to one of many possible reasons:

### **REASON #1 You have excluded too many products to advertise**

**‌**Go ahead and select more products for your campaigns (by excluding lesser products). Or switch to the AI-mode and let smart processes do their job. 

You can change the Product Selection Mode through the Product Selection shortcut in the 'Your Campaigns' section. 

### **REASON #2 The Bid (Max. CPC) is not competitive**

Another reason for Budgets not getting used is a low CPC Bid. The set Bid may not be competitive enough and hence isn't bringing the clicks. Try setting a higher bid through Bid Setting.

### **REASON #3 Your catalog falls in a less-popular category**

It is possible that since your products fall in a less-popular category, ads aren't bringing the desired results. A less-popular category is one in which not many buyers are looking to buy products. 

Try advertising different types of products to have a wide range of prices to get better results.<br>