> For the complete documentation index, see [llms.txt](https://paytm-pla-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://paytm-pla-help.onlinesales.ai/using-pla-dashboard-1/your-campaigns/budget-setting.md). # Budget Setting The 'Edit Budget' icon in 'Your Campaigns area' takes you to the Budget Drawer. ![](/files/-M-PYT7RA6UDFVkoK5M1) **Budget Setting allows you to set Daily Budget for the campaigns.** 1. To set a Daily Budget for a campaign, enter the desired **Daily Recurring Budget.** ![Enter a Daily Recurring Budget](/files/-M-hppCFNGu6nag-5Lmr) 2\. Enter the **Maximum Spend Limit**. **When this limit is reached, the campaign will automatically stop.** If you don't enter any Limit, the campaign will continue with recurring Daily Budget until the Wallet is empty. ![Enter the Maximum Spend Limit (optional) ](/files/-M-hpymAX7iWkGi9VH4P) 3\. Click on the **'Save'** button to apply changes. ![](/files/-M-hqDV7uoeeLfPcV4Vo) ## My Budget isn't getting spent, what should I do? If your budget is not getting spent, it may be due to one of many possible reasons: ### **REASON #1 You have excluded too many products to advertise** **‌**Go ahead and select more products for your campaigns (by excluding lesser products). Or switch to the AI-mode and let smart processes do their job. You can change the Product Selection Mode through the Product Selection shortcut in the 'Your Campaigns' section. ### **REASON #2 The Bid (Max. CPC) is not competitive** Another reason for Budgets not getting used is a low CPC Bid. The set Bid may not be competitive enough and hence isn't bringing the clicks. Try setting a higher bid through Bid Setting. ### **REASON #3 Your catalog falls in a less-popular category** It is possible that since your products fall in a less-popular category, ads aren't bringing the desired results. A less-popular category is one in which not many buyers are looking to buy products. Try advertising different types of products to have a wide range of prices to get better results.