# Quick PLA-Dashboard tour

You can create, run, manage and analyze your PLA campaigns directly from the PLA Dashboard, **present inside your Paytm Mall seller panel under the ‘PLA’ tab**. You can access and download useful reports and trends and make meaningful decisions based on the analytics. 

![Your PLA Dashboard at a glance](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-P6SWOLCrNFTKGEww9%2F-M-PBSPKdj8SRwnKxJb1%2Fscreencapture-staging-v3-apps-onlinesales-ai-dashboard-2020-02-06-16_22_27.png?alt=media\&token=e179bc87-98f5-42fa-b15d-9c65e58b6518)

**Let’s quickly walk through the various features and sections of the PLA Dashboard.** 

## **Funnel Metrics**

See how your campaign(s) are performing by analyzing Funnel Metrics like **Spend, Ad Impressions, Ad Clicks, Orders, GMV and ROI** for the past 30 days or for the selected duration.<br>

![Funnel Metrics](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-PD6ItKDYhgOXl0xlT%2F-M-PDWGQm38wn8vWLnWC%2Fscreencapture-staging-v3-apps-onlinesales-ai-dashboard-2020-02-06-16_22_27%20\(1\).png?alt=media\&token=2d52729f-8595-4dfc-a031-5abefbda222a)

Learn about Funnel Metrics in detail here:

{% content-ref url="funnel-metrics" %}
[funnel-metrics](https://paytm-pla-help.onlinesales.ai/using-pla-dashboard-1/funnel-metrics)
{% endcontent-ref %}

## Performance Trend

It's a graph showing **‘up to two Funnel Metrics at a time’** for the selected time interval.

![Performance Trend ](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-PD6ItKDYhgOXl0xlT%2F-M-PDns3dPJoeom738I-%2Fscreencapture-staging-v3-apps-onlinesales-ai-dashboard-2020-02-06-16_22_27%20\(2\).png?alt=media\&token=3eb853ad-52d9-41f2-98e6-ba8e786629c1)

Learn about Performance Trend in detail here:

{% content-ref url="performance-trend" %}
[performance-trend](https://paytm-pla-help.onlinesales.ai/using-pla-dashboard-1/performance-trend)
{% endcontent-ref %}

## **Program Contribution Widget**

You can have a look at the **contribution of Paytm PLAs** to the overall **Product Views, Add to Carts, Orders and the overall GMV**. The contribution of Paytm PLA is shown in blue color.&#x20;

![Program Contribution Widget](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-PE30QqcS64SE9Vd3Y%2F-M-PEFF72C4SrWqegk1f%2Fscreencapture-staging-v3-apps-onlinesales-ai-dashboard-2020-02-06-16_22_27%20\(3\).png?alt=media\&token=d8266a9b-bd69-4217-85e1-e9224e2a920e)

Learn more about the Program Contribution Widget here:

{% content-ref url="program-contribution" %}
[program-contribution](https://paytm-pla-help.onlinesales.ai/using-pla-dashboard-1/program-contribution)
{% endcontent-ref %}

## Your Campaigns

**You can create new campaigns from here or pause/re-launch the existing ones.** All of your campaigns are listed here along with the following information:

* Quick Summary of Budget Remaining, Spend, and ROI
* Suggestions for optimization
* Budget Settings shortcut
* Product Selection shortcut
* Bid Settings shortcut
* Performance shortcut

![Your Campaigns](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-PE30QqcS64SE9Vd3Y%2F-M-PEiz-yz15jS1-CkZE%2Fscreencapture-staging-v3-apps-onlinesales-ai-dashboard-2020-02-06-16_22_27%20\(4\).png?alt=media\&token=b83946e9-b6f8-480a-8671-f079595e391b)

Learn more about 'Your Campaigns' here:

{% content-ref url="your-campaigns" %}
[your-campaigns](https://paytm-pla-help.onlinesales.ai/using-pla-dashboard-1/your-campaigns)
{% endcontent-ref %}

## **Catalog Performance**&#x20;

You can check the performance of **top-performing products and categories** through this section.

![](https://761104932-files.gitbook.io/~/files/v0/b/gitbook-legacy-files/o/assets%2F-M-NyrUjE8lhMKGVCLor%2F-M-PE30QqcS64SE9Vd3Y%2F-M-PF5YZMq094qr5exXy%2Fscreencapture-staging-v3-apps-onlinesales-ai-dashboard-2020-02-06-16_22_27%20\(6\).png?alt=media\&token=bf3b4ae0-9d94-4ea3-9715-3c56038934c5)

Learn More about Catalog Performance here:

{% content-ref url="catalog-performance" %}
[catalog-performance](https://paytm-pla-help.onlinesales.ai/using-pla-dashboard-1/catalog-performance)
{% endcontent-ref %}

<br>