Quick PLA-Dashboard tour
Have a quick look at your PLA Dashboard and its various sections
You can create, run, manage and analyze your PLA campaigns directly from the PLA Dashboard, present inside your Paytm Mall seller panel under the ‘PLA’ tab. You can access and download useful reports and trends and make meaningful decisions based on the analytics.
Let’s quickly walk through the various features and sections of the PLA Dashboard.
Funnel Metrics
See how your campaign(s) are performing by analyzing Funnel Metrics like Spend, Ad Impressions, Ad Clicks, Orders, GMV and ROI for the past 30 days or for the selected duration.
Learn about Funnel Metrics in detail here:
Performance Trend
It's a graph showing ‘up to two Funnel Metrics at a time’ for the selected time interval.
Learn about Performance Trend in detail here:
Program Contribution Widget
You can have a look at the contribution of Paytm PLAs to the overall Product Views, Add to Carts, Orders and the overall GMV. The contribution of Paytm PLA is shown in blue color.
Learn more about the Program Contribution Widget here:
Your Campaigns
You can create new campaigns from here or pause/re-launch the existing ones. All of your campaigns are listed here along with the following information:
Quick Summary of Budget Remaining, Spend, and ROI
Suggestions for optimization
Budget Settings shortcut
Product Selection shortcut
Bid Settings shortcut
Performance shortcut
Learn more about 'Your Campaigns' here:
Catalog Performance
You can check the performance of top-performing products and categories through this section.
Learn More about Catalog Performance here:
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