What is a Campaign?

Learn about the basics of an advertising campaign

A campaign is an advertising plan that you can create on your PLA dashboard. You are free to create multiple campaigns for different brands, categories, events or marketing objectives.

All campaigns on your dashboard are funded by the budget in your PLA wallet. The campaigns help you place product ads on the platform based on your campaign settings. It helps you select which products you want to advertise and for what duration.

You have to set a maximum daily budget limit for each campaign. This means that the campaign will not spend more than the daily limit amount set on any given day.

You can also set a maximum spend limit for each campaign. The campaign will automatically stop once the maximum spend limit is met.

NOTE: Creating a campaign does not guarantee that your ad will be placed on the platform. It also does not mean that all the products that you have placed in the campaign will be advertised. The system will select products from your campaign to display as ads and show the products that will give you the maximum return on investment.