> For the complete documentation index, see [llms.txt](https://paytm-pla-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://paytm-pla-help.onlinesales.ai/using-pla-dashboard-1/your-campaigns.md).

# Your Campaigns

This is where your campaign data and campaign settings appear. Let’s have a look at the various shortcuts, trends, and information available in the Your Campaigns section. 

### Create New Goal/Campaign shortcut 

The shortcut can be used to create a new campaign with an easy 3-step process. 

![Create New Campaign shortcut](/files/-M-hiaZE6BQdoO12k9P3)

### Pause/launch button 

This is used to pause a campaign or re-launch a paused campaign. 

![](/files/-M-hj727jBkld53CQRLi)

### Daily Budget

Shows you the Daily Budget set by you. Clicking on 'Daily Budget' takes you to the Budget Settings. 

![](/files/-M-hk3nRWTCrMUxMR5b9)

### Spend: Quick Summary 

You can see the **total ad spends for the chosen time period**. The **percentage** below the Spend figure shows the increase or decrease in Spends compared to the previous time period. 

For example, if you have selected a time period from Jan 8 to Jan 14, then the percentage will show the change compared to Spends from Jan 1 to Jan 7. 

Positive change is shown in green color, while a negative change is shown in red. 

‌The graph shows you the graphical trend of the Spends with a dotted line on the graph showing the Daily Budget Limit you have set.

![Spend Summary ](/files/-M-hljX7TMNNtukxXEZS)

> **PRO TIP**: You can also hover over the graph to see the values of Spend and Budget for a particular day. 

![](/files/-M-iPge2_HUAFnOCjNBB)

### CPC/ROI: Quick Summary 

According to the strategy selected in the Bid Settings, Summary of CPC/ROI is displayed with the corresponding campaign. 

You can check the current ROI/CPC and the percentage change in the ROI/CPC. Positive change is shown in green color while a negative change is shown in red. 

‌The graph shows the CPC/ROI trend and CPC Bid/ROI Target. The dotted line shows the CPC Bid/ROI Target and the colored line shows the CPC/ROI trend shown as the dotted line for reference.

![ROI Summary](/files/-M-hltJv0k_50b9kGHzS)

> **PRO TIP**: You can also hover over the graph to see the values of **current CPC/ROI and set CPC Bid/ROI Target** for a particular date. 

### **Edit Budget Icon**

Clicking on the icon takes you to the Budget Setting where you can set Daily Budgets, Maximum spend limit, etc. 

![Edit Budget ](/files/-M-hmMMIrB0twEtfw0Di)

### **Product Exclusion Icon**

**‌**Clicking on the icon takes you to the Product Exclusion Setting where product exclusion can be set to AI or Manual mode. In case of manual mode, you can exclude the products you don't want to advertise. 

![Product Exclusion ](/files/-M-hmhV3zBi1JXFYHEuc)

### **Bid Settings Icon**

Clicking on the icon takes you to Bid Settings where desired CPC Bids and ROI Targets can be set at the Store level, Category level, and SKU level. 

![Bid Settings](/files/-M-hmvMVLn4UWG8nFtVv)

### **Performance icon**

Clicking on the Performance icon takes you to detailed performance data where ad performance can be analyzed for specific Categories, Brand, Product, Page Type and Sellers.  

![Performance Icon](/files/-M-hn74gtlmp2pHuqBcg)


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