Your Campaigns
This is where your campaign data and campaign settings appear. Let’s have a look at the various shortcuts, trends, and information available in the Your Campaigns section.
Create New Goal/Campaign shortcut
The shortcut can be used to create a new campaign with an easy 3-step process.
Pause/launch button
This is used to pause a campaign or re-launch a paused campaign.
Daily Budget
Shows you the Daily Budget set by you. Clicking on 'Daily Budget' takes you to the Budget Settings.
Spend: Quick Summary
You can see the total ad spends for the chosen time period. The percentage below the Spend figure shows the increase or decrease in Spends compared to the previous time period.
For example, if you have selected a time period from Jan 8 to Jan 14, then the percentage will show the change compared to Spends from Jan 1 to Jan 7.
Positive change is shown in green color, while a negative change is shown in red.
The graph shows you the graphical trend of the Spends with a dotted line on the graph showing the Daily Budget Limit you have set.
PRO TIP: You can also hover over the graph to see the values of Spend and Budget for a particular day.
CPC/ROI: Quick Summary
According to the strategy selected in the Bid Settings, Summary of CPC/ROI is displayed with the corresponding campaign.
You can check the current ROI/CPC and the percentage change in the ROI/CPC. Positive change is shown in green color while a negative change is shown in red.
The graph shows the CPC/ROI trend and CPC Bid/ROI Target. The dotted line shows the CPC Bid/ROI Target and the colored line shows the CPC/ROI trend shown as the dotted line for reference.
PRO TIP: You can also hover over the graph to see the values of current CPC/ROI and set CPC Bid/ROI Target for a particular date.
Edit Budget Icon
Clicking on the icon takes you to the Budget Setting where you can set Daily Budgets, Maximum spend limit, etc.
Product Exclusion Icon
Clicking on the icon takes you to the Product Exclusion Setting where product exclusion can be set to AI or Manual mode. In case of manual mode, you can exclude the products you don't want to advertise.
Bid Settings Icon
Clicking on the icon takes you to Bid Settings where desired CPC Bids and ROI Targets can be set at the Store level, Category level, and SKU level.
Performance icon
Clicking on the Performance icon takes you to detailed performance data where ad performance can be analyzed for specific Categories, Brand, Product, Page Type and Sellers.
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