Quick PLA-Dashboard tour

Have a quick look at your PLA Dashboard and its various sections

You can create, run, manage and analyze your PLA campaigns directly from the PLA Dashboard, present inside your Paytm Mall seller panel under the ‘PLA’ tab. You can access and download useful reports and trends and make meaningful decisions based on the analytics.

Your PLA Dashboard at a glance

Let’s quickly walk through the various features and sections of the PLA Dashboard.

Funnel Metrics

See how your campaign(s) are performing by analyzing Funnel Metrics like Spend, Ad Impressions, Ad Clicks, Orders, GMV and ROI for the past 30 days or for the selected duration.

Funnel Metrics

Learn about Funnel Metrics in detail here:

Funnel Metrics

Performance Trend

It's a graph showing ‘up to two Funnel Metrics at a time’ for the selected time interval.

Performance Trend

Learn about Performance Trend in detail here:

Performance Trend

Program Contribution Widget

You can have a look at the contribution of Paytm PLAs to the overall Product Views, Add to Carts, Orders and the overall GMV. The contribution of Paytm PLA is shown in blue color.

Program Contribution Widget

Learn more about the Program Contribution Widget here:

Program Contribution

Your Campaigns

You can create new campaigns from here or pause/re-launch the existing ones. All of your campaigns are listed here along with the following information:

• Quick Summary of Budget Remaining, Spend, and ROI

• Suggestions for optimization

• Budget Settings shortcut

• Product Selection shortcut

• Bid Settings shortcut

• Performance shortcut

Your Campaigns

Learn more about 'Your Campaigns' here:

Your Campaigns

Catalog Performance

You can check the performance of top-performing products and categories through this section.

Learn More about Catalog Performance here:

Catalog Performance