Paytm PLA Help Centre
  • Introduction
  • Campaign Creation
    • What is a Campaign?
    • Creating a campaign
    • Selecting products to advertise
    • Setting CPC Bid/ROI Target
  • PLA Wallet
    • What is a PLA wallet?
    • Using PLA Wallet
  • PLA Dashboard
    • Quick PLA-Dashboard tour
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your Campaigns
      • Budget Setting
      • Product Exclusion
      • Bid Settings
      • Performance
    • Catalog Performance
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  1. PLA Dashboard

Performance Trend

PreviousFunnel MetricsNextProgram Contribution

Last updated 5 years ago

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The Performance Trend space is a graphical way of analyzing the campaigns. Graphs are generated for the selected time range and Funnel Metric.

Performance Trend graphs can be generated for up to two Funnel Metrics at once for comparison.

To use Performance Trend,

1. Select the time range for which you want to view the performance from the top right of the screen. Or you can simply view the data for the previous hour, day, week or the previous month through the shortcuts given at the bottom of the Performance Trend.

2. Select the Funnel Metric(s) for which you want to see the performance trends.

3. The graphs for the selected Funnel Metrics will be shown. Hover over the graph to see the values of the selected Funnel Metrics for a given date.

Selecting the time range for which you want to generate graphs