Paytm PLA Help Centre
  • Introduction
  • Campaign Creation
    • What is a Campaign?
    • Creating a campaign
    • Selecting products to advertise
    • Setting CPC Bid/ROI Target
  • PLA Wallet
    • What is a PLA wallet?
    • Using PLA Wallet
  • PLA Dashboard
    • Quick PLA-Dashboard tour
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your Campaigns
      • Budget Setting
      • Product Exclusion
      • Bid Settings
      • Performance
    • Catalog Performance
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On this page
  • What is Paytm PLA?
  • How does PLAs (Product Listing Ads) help me?
  • Where will my product ads be visible?
  • Can I select the position of my product ad myself?
  • Will I be charged some amount to place my product ad on the website/app?

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Introduction

Get familiar with Paytm Product Listing Ads (Paytm PLA)

NextWhat is a Campaign?

Last updated 5 years ago

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What is Paytm PLA?

Paytm PLA (Product Listing Ads) are product based advertisements through which you can promote your catalog instead of relying on organic listings.

These ads are present on multiple locations on the Paytm Mall website & app. These ads are designed to boost visibility for your products and may help you, as a seller, to stand out from your competitors. This may boost your sales and will provide you with real-time detailed analytics along the way.

How does PLAs (Product Listing Ads) help me?

Paytm PLA helps you to -

  • Increase the visibility of your products in organic listings

  • Make your products visible to the right customers at the right time

  • Get complete control on your marketing budget (enables you to plan your marketing strategy efficiently)

  • Stand out from your competitors by highlighting boosting product in organic grids

  • Boost your sales with an increased order count through to more visits on your product detail pages

  • Get real-time analytics on your spending and revenue generated

Where will my product ads be visible?

PLAs are are visible on different page types on Paytm Mall and Paytm Mall app. These page types can be:

  • Search grids - product grids that open when customers search for keywords

  • Category grids - grids that open when customers navigate through the platform to reach a category’s selection

  • PSP lists - customized landing pages created for promotion banners

  • Product Detail Page - ‘Sponsored Product’ ads placed on detail pages of products

  • Post Transaction Screen - ‘Sponsored Product’ ads placed on post transaction screens or screens that open up when a sale transaction is concluded on Paytm Mall

  • Homepage - ‘Sponsored Product’ ads placed on Paytm Mall homepage

  • Category Storefronts - ‘Sponsored Product’ ads placed on category stores

NOTE : On grid pages - ads are placed on selected slots in between organic listings. Ads on grids have a small grey background ‘AD’ tag that distinguishes them from organic listings. On other page types - ads are placed in special ad widgets that are titled ‘SPONSORED PRODUCTS’.

Can I select the position of my product ad myself?

No, the position of your product ad will be decided by the system itself so as to allow your campaign to get maximum return on investment.

Will I be charged some amount to place my product ad on the website/app?

You can recharge your advertising wallet with the budget you wish to invest in PLA. Minimum budget that can be loaded in the wallet is Rs 1500. You can create multiple campaigns using this budget.

For each campaign, you will have to fix the daily spend limit. You can also put a maximum spend limit on your campaigns. Money from your ad wallet will be deducted once a customer clicks on your ads (Cost-per-Click - advertising model). The rate of each click will be determined through a real-time auction.

PLAs on Paytm Mall