Paytm PLA Help Centre
  • Introduction
  • Campaign Creation
    • What is a Campaign?
    • Creating a campaign
    • Selecting products to advertise
    • Setting CPC Bid/ROI Target
  • PLA Wallet
    • What is a PLA wallet?
    • Using PLA Wallet
  • PLA Dashboard
    • Quick PLA-Dashboard tour
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your Campaigns
      • Budget Setting
      • Product Exclusion
      • Bid Settings
      • Performance
    • Catalog Performance
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  1. PLA Dashboard

Program Contribution

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Last updated 5 years ago

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The Program Contribution widget shows the contribution of Paytm PLAs to the overall sales data like total orders, add to carts, etc.

The contribution of Paytm PLAs is shown in blue color as percentages in a circular view for overall:

  • Product Views

  • Add to carts

  • Orders

  • GMV (Gross Merchandise Value)

Program Contribution