Paytm PLA Help Centre
  • Introduction
  • Campaign Creation
    • What is a Campaign?
    • Creating a campaign
    • Selecting products to advertise
    • Setting CPC Bid/ROI Target
  • PLA Wallet
    • What is a PLA wallet?
    • Using PLA Wallet
  • PLA Dashboard
    • Quick PLA-Dashboard tour
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your Campaigns
      • Budget Setting
      • Product Exclusion
      • Bid Settings
      • Performance
    • Catalog Performance
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  1. PLA Wallet

What is a PLA wallet?

It is a wallet where you store budgets for your Product Listing Ads. This will be accessible through your Paytm Mall Seller panel (under the PLA tab). It is the total kitty of funds available for all your PLA campaigns. You can create multiple campaigns that will all use funds from your PLA wallet.

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Last updated 5 years ago

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