Paytm PLA Help Centre
  • Introduction
  • Campaign Creation
    • What is a Campaign?
    • Creating a campaign
    • Selecting products to advertise
    • Setting CPC Bid/ROI Target
  • PLA Wallet
    • What is a PLA wallet?
    • Using PLA Wallet
  • PLA Dashboard
    • Quick PLA-Dashboard tour
    • Funnel Metrics
    • Performance Trend
    • Program Contribution
    • Your Campaigns
      • Budget Setting
      • Product Exclusion
      • Bid Settings
      • Performance
    • Catalog Performance
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On this page
  • How do I create a PLA campaign?
  • Are there any guidelines when it comes to naming a campaign?
  • Can I decide the start and end date for a campaign?
  • Can I make changes to any ongoing campaign?
  • What should I do if I am not able to create a campaign?

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  1. Campaign Creation

Creating a campaign

Get started by creating a campaign

How do I create a PLA campaign?

You can create a PLA campaign in three easy steps:

  • Step 1- Fill in the campaign details

  • Step 2- Select the products

  • Step 3- Set the bid inputs

Your PLA campaign will go live at the selected time.

Are there any guidelines when it comes to naming a campaign?

There are no set guidelines as to what you can name your campaign. However, we would advise you to keep the names simple so that they can be easily identified.

Can I decide the start and end date for a campaign?

Yes, you can set the start and end date for the campaign under ‘Settings’ while creating a campaign. You can also pause/stop an ongoing campaign if need be.

Can I make changes to any ongoing campaign?

Yes, you can. You can change the list of products, the campaign type (CPC to ROI or ROI to CPC) and the bidding rate for an ongoing campaign.

What should I do if I am not able to create a campaign?

You can raise a ticket via the Support tab, and our support team will reach out to you.

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Last updated 5 years ago

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